The mindset training platform that recognizes a trusted human coach/trainer relationship is the key ingredient to improving performance and mental toughness.

The Born Tough™ model teaches that everyone was born with a peak performance mindset, and already has all the ability to exhibit mental toughness. This empowers every athlete and person through the understanding that if you have done something once, then you can do it again. If you were born mentally tough, then you can rediscover your peak performance mindset today. The skills and tools delivered through the Born Tough Trainer™ are part of a systematic program of fundamental mindset training techniques that retrain the brain to the original state of mental toughness.